At the beginning of the 1950s, our need to distribute the dairy shop’s yogurt - which had already become very famous - to customers in the broader Athens area, as well as the rest of Attica, was growing. So, in 1954, under the guidance of Athanassios Filippou, the father of Ioannis and Kyriakos Filippou, the first yogurt wholesale network was launched in the broader Attica area. Sales were steadily improving but even the most optimistic forecasts could not predict our future success, which would completely change the yogurt market in Greece and internationally in the years to come.
We opened a small new yogurt production plant in Galatsi, a suburb of Athens, in 1964, which was a major step for the two brothers. Their success led to the relocation, in 1975, of our corporate and production facilities to Metamorfossi. Here, the famous Total yogurt was standardized and produced, as such, for the first time.
In 1983, Total yogurt was first exported to the U.K. Due to its growing popularity there, other companies tried, in vain, to imitate its incomparable quality and matchless taste and texture by creating a special category, which they called “Greek-style” yogurt. However, none of their products is quite like Total, which has carved out a niche for itself in all of its international markets: U.K., Italy, followed by the other E.U. countries, as well as Australia, Hong Kong, Ethiopia, the U.S.A. and many others. Today, people can enjoy Total yogurt in more than 35 different countries all around the world!
Our business also has expanded in other dairy categories and today FAGE is one of the leading Greek dairy companies. It sells a wide range of branded dairy products, including yogurt and dairy desserts, milk and milk creams, and cheese.
In 2006, the third generation of the Filippou family took over the management of FAGE, which by then had become the FAGE Group, with continuing international growth, while building on our Greek heritage. In 1998, FAGE started exporting Total yogurt to the U.S.A. market and its tremendous success led to our decision to construct a yogurt production plant in Johnstown, New York, U.S.A., which started to operate in April 2008. Today, the FAGE Group owns 3 plants in Greece (for yogurt and dairy desserts, milk and milk creams, and cheese production) as well as the yogurt production plant in Johnstown, New York.
FAGE is the company with the largest market share by far for yogurt in the Greek market. It also holds significant shares in its other areas of activity in Greece, namely milk and milk creams, cheese and dairy desserts. The FAGE Group’s sales reached 550.1 million U.S. dollars in 2012.
The increasingly international nature of the Group’s business led to an internal restructuring in 2012 designed to enhance the efficiency of the Group’s corporate structure. Following the restructuring, the Group remains 100% owned and strategically led by members of the Filippou family. As a result of the restructuring, FAGE International S.A., a newly formed Luxembourg corporation, is the parent company for all of the Group’s operations.
FAGE is the dairy company that has succeeded in creating flavors that are immensely popular both in Greece and internationally. It owes its success to its high-quality products, the prestige and history of the FAGE name, the know-how it has developed, its innovations and modern marketing techniques and its distribution network. Our top-quality products are manufactured in plants that blend authentic recipes with cutting-edge technology.
FAGE International is committed to continuing to grow our business with our customers, suppliers and investors. We are a company whose name and reputation for quality are trusted by millions of consumers all over the world.